In , Gucci launched its handbags. Guccio's wife and children all worked in the shop. Aldo , the son of Guccio, became increasingly involved in the family company since he started working there in He convinced his father to grow by opening a new shop in Rome 21 Via Condotti in , and launched more Gucci accessories gloves, belts, wallets, keychains. The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages.
The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.
After the war, Guccio Gucci distributed the shares of the company to his three sons Aldo, Vasco and Rodolfo. In , Gucci launched the Bamboo bag. The iconic moccasins Gucci loafer were launched in Guccio Gucci died on 2 January in Milan. In October , Gucci opened a store on Rodeo Drive , driving many Hollywood stars to endorse the brand.
With the Rodeo Drive opening came the launch of Gucci's first dresses. By , Gucci managed 10 shops in the US. The Gucci Sportabout wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. In , the Gucci loafer became part of the permanent collection of the New York Moma. In , Giorgio, the son of Aldo, had sparked the first family feud by launching Gucci Boutique on his own, which was finally reabsorbed by the family group in Paolo Gucci , son of Aldo, tried to launch the brand Gucci Plus on his own.
Aldo was criticized for developing most of the international business under Gucci America which he owned. In , to ease tensions in the family, the Gucci group was consolidated and became a publicly-traded company, Guccio Gucci SpA.
His son Maurizio Gucci inherited his father's majority stake in the company and launched a legal war against his uncle Aldo for full control of Gucci a prosecution led by the city prosecutor Rudolph Giuliani , and with Domenico de Sole representing the Gucci family. In , Aldo Gucci, 81, with only The artwork of the Gucci Galleria was liquidated.
Maurizio Gucci hired Dawn Mello to put Gucci back on tracks. From to , Gucci's finances were still in the red, Maurizio Gucci was blamed for spending extravagant amounts of money on the company's headquarters in Florence Via delle Caldaie palazzo and in Milan.
Dawn Mello  was hired in November as Gucci's executive vice president and chief designer. She reduced the number of stores from over 1, to in a move to rebuild the brand's exclusivity. She also reduced the number of items sold by Gucci from 22, to 7, She revived the Bamboo bag and the Gucci loafer. She moved Gucci's headquarters back from Milan to Florence, where the history of Gucci is deeply rooted.
Dawn Mello hired Tom Ford to oversee the women's ready-to-wear collection. Ford's collection, which included the sensual white dresses with provocative cut-outs, became an instant hit. Domenico De Sole , legal adviser to the Gucci family since the s and CEO of Gucci since , campaigned for Gucci's leather manufacturers in Italy to keep working together and developed a partners' program to strengthen their ties.
Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini , all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Women's wear in and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear for three years. Frida Giannini — a Gucci handbag designer since , head of accessories since , and creative director of women's ready-to-wear and accessories since — was appointed creative director of Gucci in Alessandro Michele had been working for Gucci since and served as Frida Giannini's deputy and head accessories designer.
During the Fall show of February , Alessandro Michele introduced "a different Gucci",   one with a "sophisticated, intellectual and androgynous feel". Alessandro Michele launched the Renaissance of Gucci.
In September , Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory. In , Gucci's sales reached 9. In December , following an agreement between Kering and Alibaba, Gucci launched two stores fashion and beauty on Tmall. In May , Gucci launched a collection of glasses, Hollywood Forever. Since , originally in celebration of Mickey Mouse 's 90th birthday, Gucci has held a collection of Disney apparel, including for Lunar New Year.
Gucci's holding company Guccio Gucci S. In , Gucci operated stores for 14, employees. In the history of Gucci, up until the end of the Gucci family era, the design, promotion, and production of Gucci products were handled by the members of the Gucci family. In , the company opened the Gucci Museum Gucci Museo inside the 14th-century Palazzo della Mercanzia in Florence to celebrate its 90th anniversary.
In , Gucci launched its own environmental profit and loss initiative. The name "Gucci" turned into an eponymous adjective, "I feel Gucci! The earliest known instance of the word being used in this sense is found in the September issue of Harper's Bazaar , in which singer Lenny Kravitz describes his bedroom as "very Gucci. During the s, the explosive popularity of Gucci turned the brand into a prime target of the counterfeiting industry. In alone, Gucci launched 34 lawsuits for counterfeiting.
In , the UK's Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats". In November , the website TheBagAddiction. In February , Gucci removed a black balaclava sweater with a rollup collar and a cut-out red-lipped mouth from its shelves after it had been compared to a blackface costume.
From Wikipedia, the free encyclopedia. Italian luxury fashion house based in Florence, Italy. For other uses, see Gucci disambiguation. Trade name. Florence , Tuscany. See also: Guccio Gucci. See also: Maurizio Gucci. See also: Marco Bizzarri and Alessandro Michele.
Archived from the original on 24 April Retrieved 1 July The Business of Fashion. Archived from the original on 19 July Gucci Group. Archived from the original PDF on 5 February Retrieved 20 March Retrieved 16 August Enciclopedia della moda Mame in Italian. Retrieved 22 September Archived from the original on 18 October The Complete Encyclopedia of Motorcars to the present. Guild Publishing. Popular Mechanics. Double lined hood with matching drawstring.
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